ATEMI · Automotive Focus · Paris · Worldwide
ATEMI partners with the automotive industry from visual strategy to multi-platform delivery. Reveal films, model range, photo, digital content: one team handles the full pipeline, from concept to final file.
About
We shape visual strategy with you, challenge the brief, build the content that will define the vehicle or the brand. We step in from day one. Before the first storyboard.
ATEMI was built from the merger of two complementary disciplines: creative direction and production management. In automotive, this duality is decisive: productions are dense, timelines tight, brand stakes high.
We built our method to hold those constraints without ever compromising the craft. From the first storyboard to the delivery file, it is the same team, the same standard, start to finish.
Process
One contact, one team, one standard. From the first storyboard to the delivery file, we don't let go.
We dig into the vehicle brief, lock the art direction and cover every production variable.
On location, in studio, at live events. Crews calibrated to the brief, no compromise.
We finish the work with the same standard we set at concept stage.
Our work
Selected projects · Peugeot · Citroën · Manufacturers · Luxury automotive
Peugeot handed us a full ecosystem around Polygon. A reveal film, eight documentary episodes, photography, the keynote, the BTS. One brand, one vision, one team end to end.
Reveal of the new 5008. A redesigned SUV, an art direction that translates the range's ambition: restrained power, asserted modernity, controlled space.
Vehicle art direction, full production, digital deliverables.
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A film to reveal the Citroën 2024 range at the Paris Motor Show. Strong visual identity, tight rhythm — a piece that works on a stand as well as on social.
The 408, an unprecedented silhouette. A launch film that captures the vehicle's formal break: sharp lines, raking light, assertive stance.
A teaser with Rim-K on the 504 Break Chargée, then a five-episode documentary series. A heritage piece reread through the lens of French rap culture.
Art direction for Peugeot Style, the brand's design division. An image project that documents the creative process and showcases the team's expertise.
Access to the studios, modelling process, designer portraits. The backstage of automotive art direction.
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We
don't
deliver
footage,
we
build
campaigns
that hit.
And
last.
Why ATEMI
We don't wait for a locked brief to step in. We join your thinking before a camera rolls, and ask the right questions before they cost anything.
Polygon, 504 Break, Gamme 2024, 5008, 408, Peugeot Style. We adapt the language to the project, never the standard. Craft is non-negotiable.
Film, photo, documentary, post-production, multi-platform deliverables. One team coordinates, one creative line holds, one invoice at the end.
The best projects are built over time. Polygon, 504 Break, Peugeot: we are here for three months, three years, or longer if it serves the brand.
We don't execute briefs.
We build your image.
Together, we can make something that matters. Whether it's documenting an innovation, launching a range, telling a product story or building a lasting editorial presence. ATEMI is ready to commit from the very first day of thinking.
Let's talk
